Ziggo

Channel Identity

Ziggo, a new media & communication provider that originated out of a merger between @home, casema and Multikabel, approached Karma last year to develop the identity of their TV channel. It had to combine information on Ziggo's products with a preview feature. Which showed content that was available on all the different Ziggo services.

Production

I was Art Director on this project. Developing the concept and designs, as well as directing the final animation. Ziggo being a new company, the channel had to familiarize viewers with the new logo. The

 

brand is one of many colors, always adapting to the needs of the consumer. We also wanted to make the channel feel as fresh and as colorful as possible. Gluing all different programs together without making the navigation appear unclear. This was something completely different for me to work on. I normally like to give every project I do a kind of tactile feel, real settings, or basing it around real object. Or at least, work with textures to give it more of a rough or realistic feel. I really had to restrain myself while making this. But did I end up liking the look quit a bit. Together with Jeff Beukema and Jeroen van de Vijver, I did the animation, all done at Karma.